Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. Xiaomi believe that high-quality products built with cutting-edge technology should be made accessible to everyone. They create remarkable hardware, software, and Internet services for and with the help of Mi fans. Xiaomi incorporate their feedback into their product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories.
Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world's fourth-largest smartphone brand, and has established the world's largest consumer IoT platform, with more than 150.9 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.
With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
The "MI" in Xiaomi stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that
had seemed impossible in their early days.
Xiaomi has 16,700 employees worldwide. It is expanding to other markets including Greater China, Japan, Russia, South Korea, South Africa and most countries and regions in Southeast Asia and Western Europe. Ranked 468th, Xiaomi is the youngest company on Fortune Global 500 list for 2019. In 2019, Xiaomi's mobile phone shipments reached 125 million units, ranking fourth globally since 2018.
Redmi is a sub-brand owned by the Chinese electronics company Xiaomi. It was first announced in July 2013 as a budget smartphone line, and became a separate sub-brand of Xiaomi in 2019 with entry-level and mid-range devices, while Xiaomi itself produces upper-range and flagship Mi phones. Redmi phones use the Xiaomi MIUI user interface on top of Android.